Target Audience: Department heads, top management. People looking to refine their business fundamentals. 


A "Certificate of Achievement" will be awarded upon successful completion.


Overview

This training session is designed to provide the essentials of three major aspects of business: Accounting, Management and Marketing with a Capstone Project. In today's business world, some of the challenges are building silos and departmentalization is a common problem.

In Universities and other Educational Institutions, accounting, management and marketing are taught as atonomous and unique functions. While this way of teaching is great, the missing ingredient is how one affects the other and ultimately how they all interrelate to function within an organization.

With these essentials and our approach, managers of such departments will be communicating more effectively and productivity / efficiency will improve. This course doesn't simply define what each function does, but it is designed to teach the understanding of how other departments function, what their needs are and how your department's contribution to the company is synergized as opposed to conflicting and being counter-productive. 

Part 1: Accounting

➢ Revenue, Expense, Net Income and P&L

➢ Basic Accounting Equation

➢ Balance Sheets

➢ Ledgers, Debits, Credits

➢ Trial Balances

➢ Inventory Techniques

➢ Depreciation Techniques

➢ Account Adjustments

➢ Budgets and Forecasts

➢ End of the Period Statements

➢ Profits, Profitability and ROI

➢ Break-Even Analysis and effect on organizations

*Case-Studies are assigned and are due before Part 2 begins


Part 2: Management

➢ Functions of Management

➢ Vision, Mission, Quality Statement and Ethics

➢ Effective Management Tools

➢ Evolution of Management-Global Approach

➢ Managing Diversity and Different Cultures

➢ Chain of Command - Span of Control

➢ Job Design, Responsibility, Accountability

➢ Delegation-Empowerment

➢ Management-Productivity-Efficiency-Effectiveness

➢ Operational Excellence

➢ Team Approach-Leadership

➢ Effective Communication Skills

*Case-Studies are assigned and due before Part 3 begins 


Part 3: Marketing

➢ The Market Strategy

➢ Marketing- Organizational Goals

➢ Setting-Achieving Marketing Objectives

➢ Marketing Environment Significance

➢ Marketing Evolution

➢ Marketing Social Responsibilities

➢ Influence on Corporate Culture

➢ Account Adjustments

➢ How-when-why people buy?

➢ Marketing & Global Business Systems

➢ Buying Decision Process

➢ Industrial-Organizational-Customer Purchasing

➢ Six Ps of Marketing

➢ Types of Products & Markets

➢ Segmentation, Targeting, Positioning, Pricing

➢ Market Share, Growth & Development

➢ Product Mix, Advertising, PR, Sales Promotions

*Case-Studies are assigned and due before Part 4 begins


Part 4: Capstone Project

The capstone project is designed to encourage participants to think critically, solve challenging issues and develop research and teamwork skills. However, the most important benefit is that it improves communication between the departmental managers. 

In addition to applying cases during the three sections, the fourth section is devoted to a comprehensive project that encompasses all three aspects covered in the three previous sections. At this point the participants obtain a thorough understanding of not only how each division functions, but also how such actions affect the other departments and their impact on the overall organization. All of this is reflected in the compehensive project they design and submit. 


 

Training Cost: Request Quote

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